Cooking Begins in the Mind
Good food isn’t magic.
It’s the result of a series of small, intentional steps that lead to something delicious. Once you understand those steps, great food becomes inevitable. Let me show you how; read on.
John almost named his business after his grandfather—not because he was a trained chef, but because he simply knew food and how to take care of it. He understood ingredients, simple techniques, and how to make those ingredients shine.
While cooking does require some technical skills (though not as many as you might think), true transformation in the kitchen comes from knowledge—of food, of cooking, and of why things work the way they do. And yes, that means you, right now, are a cook no matter how little you may know!
LET ME SHOW YOU!
For example, did you know that using a sharp knife and proper slicing technique helps break fewer cell walls in vegetables? This means less moisture (and flavor) is lost during prep, resulting in better flavor retention and improved control over moisture while cooking.
Now, pair that with another key concept: all cooking methods fall into two categories—dry heat or moist heat. Once you grasp that moisture control is fundamental to every cooking method, you unlock a deeper understanding of how to achieve the results you want in the kitchen.
These are just two of the foundational ideas I teach—pieces of the larger puzzle that explain the "why" behind cooking. Because knowing why something works makes the "how" feel effortless, exciting, and inevitable.
Learning how to slice an onion won’t make you confident in the kitchen. Learning why that technique matters—along with the how—will.
Simple as that…
Season to Taste’s Culinary Coaching is designed to teach you all of the Why’s of cooking (along with any What’s you may need) to give you an understanding of food and cooking that provides a feeling of comfortability in the kitchen.
As everyone’s culinary journey (and life experience) is unique, getting one-on-one time to discuss specific concerns or challenges with a trained, experienced culinary educator is invaluable and something we are excited to be able to offer!
Book a Culinary Coaching Session with John today and see how he can change your world in the kitchen!
Sessions starting at $199
After teaching home cooks for years and professional chefs for decades, he has distilled his most poignant, impactful points into quick bursts of paradigm-shifting knowledge that can only be showcased live with him, tailored just to you! Meet him in his kitchen, through the computer (Google Meet), and let John's exacting attention and 26 years of professional culinary and life experience help you unlock your culinary potential!
And to help you on your culinary journey, all Culinary Coaching students get 50% off his Essentials On-Demand Video Series!
(a $175 coupon for 15+ hours of Video Instruction!)
